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Keeping accounting data in the same software application that Ms. Jerrardini uses reduces accounting costs for Best Friend Kennels. Marketing projections, etc. Employee and administrative records are automated, as is payroll. Two sets of backup disks are kept as a minimum, in separate locations.

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The computer used to maintain automated records is not located within the facility and is accessible only to the owner and kennel manager through password protection. All automated systems have a paper-and-pencil backup. Kennel records will be automated as soon as funding becomes available. Kennel records are currently kept on paper. The receptionist maintains and completes kennel records with the Owner's supervision. A "Key Man" insurance policy is in effect, sufficient to cover business liabilities.

Best Friend Kennels is named as the beneficiary. Insurance premiums are paid from the proceeds of the business. Fire, theft, injury, liability, etc. Coverage will remain with Foremost unless better coverage at lower cost can be obtained elsewhere. Cash is removed from the business and deposits are made daily.

No cash is stored overnight in the facility. All financial and proprietary information is stored outside of the facility. Multiple copies of financial and proprietary data are kept at separate locations. There is presently no electronic security system installed within the facility. Access to the Best Friend Kennels facility is restricted by security gates and chain link fencing.

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Entrances are chained and locked during non-business hours. Members of the staff, including the Owner, Kennel Manager, and Head Groomer live on the property, providing 24 hour security. The Main kennel, grooming runs, Cattery and grooming shop are completely surrounded by additional chain link barriers, ensuring that pets going to and from the grooming facility do not interfere with other activities in the kennel area. The South kennel provides similar protection for that area. Each dog and cat run features positive locking doors.

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Runs are double locked, preventing even the craftiest pets from getting outside of their run. The marketing plan is broken down into the same categories as the business itself. There are different marketing considerations for each facet of the business. The primary and secondary current and target markets are addressed separately. Our current primary clients are owners of dogs and cats requiring boarding within a mile radius of the business. Current secondary clients are owners of other small animals requiring boarding.

Primary target market are all small animal owners within a mile radius of Best Friend Kennels. Our current primary clients are owners of dogs and cats requiring grooming within a mile radius of the business. Current secondary clients are owners of other small animals requiring grooming. Our primary target market are all small animal owners whose animals require bathing and grooming within a mile radius of Best Friend Kennels. There is no secondary target market for grooming. Our current primary clients are owners of deceased dogs and cats requiring private or communal burial or cremation services within a mile radius of the business.

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Current secondary clients are owners of other small animals requiring mortuary services. Our primary target market is any pet owner within a mile radius of Best Friend Kennels. Our secondary target market is owners of deceased pets who want their pets memorialized by placing nameplates on memorials at our cemetery facility. Our current primary clients are dog owners who want their dogs trained in on- and off-leash private obedience training or confirmation training within a mile radius of Best Friend Kennels.

Our current secondary clients are dog owners within a mile radius of Best Friend Kennels who want private advanced obedience training.

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Our primary target market is dog owners who want group obedience and advanced obedience training within a mile radius of Best Friend Kennels. There are 4 pet boarding establishments listed in the local yellow pages in the Terra Verde area.

There are 7 pet grooming establishments listed in the local yellow pages in the Terra Verde area. There are no other pet mortuary facilities listed in the local yellow pages in the Terra Verde area. There is one other training establishment listed in the local yellow pages in the Terra Verde area. There are no other handling establishments listed in the local yellow pages in the Terra Verde area.

Although handling is a high profit, low expense endeavor, few handlers advertise in printed publications. Most handling referrals come through word-of-mouth advertising or by publication in national or specialty publications. Customers call for reservations. Drop-ins are welcome on a space available basis. Advance reservations are requested during extremely busy periods such as Thanksgiving and Christmas.

Customers call for an appointment. If pets cannot be groomed on a space available basis, we attempt to reschedule the pet for grooming at a convenient time for our customers. Customers may elect to purchase pre-need communal or private burial plots or wait until the need arises. Customers also have the choice of communal or private cremation services, sub-contracted through Manistee Services Inc. We offer free pick-up service from the customer's home, veterinary clinic or other location for burials and cremations.

Customers call for an initial appointment with a member of our training staff.

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Contracts detailing the specifics of the training desired are negotiated. Contracts range from single-visit behavior counseling to 16 week training sessions encompassing all on- and off-leash commands. Training is tailored to the desires of the customer. Customers call for an initial appointment with a member of our handling staff. Contracts detailing the specifics of the handling desired are drawn and signed. Contracts range from single show to full Champion titles in confirmation and obedience titles. Pre-confirmation handling is required in all handling contracts to allow the dog to become familiar with, and bond to, the handler.


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Our boarding prices are competitive with other boarding facilities in the area. Boarding prices are determined by the size and weight of the pet being boarded. Guests requesting a bath and grooming before going home are not charged for boarding on the day the guest leaves, provided that the guest checks out during normal business hours. Only guests being bathed and groomed receive a free day's board when more than one guest from the same family stays at our facility.

The rest of the family must pay for the last day of boarding. Financing is available for all boarding services. Our grooming prices are competitive with other grooming facilities in the area. Grooming prices are based on the size and breed of the pet, the type of grooming desired and the condition of the pet's coat. Nail trimming and expressing of the anal glands are included in the complete grooming prices. Prices for simple bathing and brush-out are somewhat lower, but still based on size, breed and condition of coat.

Best Friend Kennels is the only facility in the local area offering pet mortuary services. Our interment and cremation charges are reasonable. Cremation charges are set by our sub-contractor, Manistee Services, Inc. Cremation charges are based on the size of the pet and the type of cremation requested communal or private. Burial charges are based on the size of the pet and type of burial requested communal or private.

There are additional charges for graveside services and special requests. Private burial costs include nametag, casket, burial and choice of color gravel for the top of the deceased pet's grave. Communal burial costs include burial and nametag. All burial contracts include a year renewable plot maintenance contract.

Financing is available for all cemetery services. Our prices are competitive with others in the city.

Prices are based on the length and complexity of the training contracted. Boarding costs are included in private training prices. Financing is available for training services.

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Our prices are competitive with other unadvertised handlers in the local area. It's fast and easy, with LivePlan.


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